Why Instagram Reels Are Driving Me Nuts (And What You Can Do About It)

Let’s get one thing straight: I love video. It’s a huge part of what I do for my clients, and there’s no denying that video is a powerful way to tell stories, connect with your audience, and share your message. But lately, the sheer volume of Reels on Instagram has left me feeling… tired.

When I scroll through my feed and see nothing but fast-paced, flashy Reels, I feel overstimulated and overwhelmed. Instead of staying engaged, I want to click off the app entirely. And I know I’m not alone in this.

Why Reels Frustrate Me

1. Overload and Overstimulation

Reels are designed to grab your attention with quick transitions, flashy effects, and upbeat music. But when my feed is full of nothing else, it feels like too much. Instead of feeling inspired, I feel drained.

Instagram can be such a beautiful, calming space to connect and find inspiration—but endless Reels make it feel chaotic.

2. The Lack of Photos When You Need Them

Here’s the real kicker: when I’m researching a product or service, or even just exploring an account I follow, I want to see photos. I want to sit and look at a still image that gives me the details I need—like how a dress fits from behind, the texture of a handbag, or the plating of a café meal.

A Reel can tell a story, sure, but sometimes it’s too distracting. I don’t want to pause or replay a video just to catch what I’m looking for.

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3. the time required to make them

I am experienced in video editing for my work but I still find creating reels more time consuming than photos. I believe thoughtful reels/videos are worth the effort and time it takes, but you need to choose the topics wisely so you can balance your energy levels as a small business owner. Ask yourself, is there a simpler way to get my message across, do I really have time to create this reel right now?

Why Balance Is Key

I’m not saying we should ditch video. Video absolutely has its place—it’s incredible for storytelling, showing behind-the-scenes moments, or capturing a vibe that a single photo can’t. But if your Instagram feed is all Reels, you might be doing your audience a disservice.

Why? Because not everyone is in the mood for a video. Not everyone wants to wade through fast edits or pause a Reel just to see what you’re offering. And, honestly, you might even be repelling some followers who, like me, find Reels overstimulating at times.

How to Create a Balanced Instagram Feed

If you want to keep your audience engaged (without overwhelming them), here’s how to strike a better balance:

1. Mix It Up

Alternate between photos and videos. Use photos to showcase your product or service clearly and videos to add personality and tell a story.

• Example: Post a photo of your latest food offering - show it front on, top down so the viewer can see all the elements of the dish. Later share a Reel of how the dish was made or where the ingredients came from.

2. Think About Your Audience’s Needs

Ask yourself: what does my audience want to see? If they’re researching your product or service, they’re probably looking for details that a still photo can provide better than a Reel.

3. Use Carousels

Carousels let you combine the best of both worlds. Start with a photo to grab attention, and include a video for context or storytelling.

• Example: A clothing brand shares a carousel with a photo of a dress and a video showing it in motion.

Final Thoughts

Instagram is an amazing tool for connection and creativity, but it’s also about serving your audience. Yes, the algorithm loves Reels, and yes, they’re great for growth, but balance is key.

By mixing photos and videos in your feed, you’re not just playing to trends—you’re creating a space that feels inviting, clear, and helpful. That’s the kind of feed I want to see more of.