Personal brand photography of a woman painting outdoors on an easel at sunset, surrounded by Australian coastal grasses and trees.

The brand story package

Personal Brand Photography Helping You Attract Clients Who Truly Get You

Get personal brand photography and videography that reflect the quality and values of your work, without awkward posing or inauthentic styling, even if being on camera makes you uncomfortable.

I’m based on the Sapphire Coast in the Bega Valley New South Wales, and regularly travel for shoots across Australia – including Sydney, Canberra, Adelaide and beyond.

 
 

You’re brilliant at what you do - but your brand visuals aren’t showing it

 
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    You feel awkward

    You know you need to be visible, but the thought of being photographed feels uncomfortable, or just not like you.

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    You’re stuck in DIY mode

    You’ve been doing your best with phone pics and Canva, but it’s draining and doesn’t reflect the quality of your work.

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    Your content feels inconsistent

    You’ve outgrown your current visuals - or never had a cohesive brand look to begin with. Everything feels a bit pieced together.

I know how hard it can be to show up, and I’m here to help

You’ve poured your heart into your business, but when it comes to being seen - really seen, it can feel confronting. Maybe you’ve tried DIY photos that didn’t quite land, or you’ve put off showing up altogether because it just felt too awkward or overwhelming.

I get it. As a photographer and filmmaker with over 20 years’ experience, I’ve worked with hundreds of creative, purpose-led women who felt the same, until they had the right support.

I’ll guide you through a calm, clear process to capture honest, beautiful visuals that reflect who you are and what you stand for. No forced poses. No over-styled scenes. Just thoughtful photos and video that help your business connect and grow.

A Personal brand photography and videography session designed to help creative women in business build trust, show up confidently and share their story with authenticity and ease

Kind words from my clients

  • "She understands our vision and brings it to life with ease."

    “Honey has photographed our business several times now, and the results are always stunning. She understands our vision and brings it to life with ease. Her attention to detail and creative eye make her an invaluable part of our projects.”

    Jos - Bega Valley Eggs, Farmer & Food Producer, NSW

  • "She made me feel as comfortable as catching up with an old friend."

    “My first time meeting Honey in person yet she made me feel as comfortable as catching up with an old friend. Thanks Honey for a lovely experience! Love the photos!”

    Lisa - Aloha Eve, Fashion Retail, Pambula, NSW

  • "She brings out the best in us every time."

    “We’ve worked with Honey three times and wouldn’t have it any other way. Her calm energy puts everyone at ease, and her photos and video always capture our brand beautifully. She brings out the best in us every time.”

    Jess - Right At Home Staging, Property Stylist, Bega, NSW

 
 

Why personal branding works:

When you run a small business, you are the brand. Your values, your energy, your story – they’re all part of what makes people choose you. Branding photography gives your audience a window into that world. It helps them connect not just with what you offer, but with who you are.

Plus it gives you a bank of beautiful, intentional images you can use with confidence – for your website, socials, emails, or the next big idea you’re bringing to life.

 

aligned visuals. Confident presence. Content you’re proud to share.

After your shoot, you’ll have a library of beautiful, purposeful images that truly reflect your personal brand, ready to use across your website, socials, and marketing. No more scrambling for content or cringing at outdated photos. Just clear, confident storytelling that helps your business grow.

Creative business photography of a woman tending to houseplants in a light-filled room filled with potted greenery.

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This brand photography package is for you if you’re ready to:

Show up online with clarity, consistency, and confidence.

Attract clients who truly get what you do, and value it.

Have months of aligned, professional content ready to go.

Finally, stop DIY’ing visuals that feel off-brand or rushed.

Be seen in a way that feels natural, not forced.

Grow your business with photos and videos that reflect your values and vision.

What's included

What's included

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Brand identity photography of a florist arranging native flowers in a moody studio filled with greenery and artwork.
Creative business photography of a woman painting at a table by a large window overlooking bushland.

A complete personal brand photography & video experience for creative, purpose-led businesses.

The brand story package includes:

A pre-shoot planning call to explore your story, goals, and content needs

Creative direction and support with outfits, props, and location planning

A relaxed 6-hour shoot - with flexibility for multiple outfits, locations, and moods

A mix of portraits, lifestyle images, product/process shots, and in-between moments

100 edited images – high- and web-res, delivered within 30 days

Up to 30 short, scroll-stopping b-roll video clips captured on my pro camera

A curated online gallery delivered within 1 week for preview

Plus these four free bonuses

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    Behind the scenes footage

    Behind-the-scenes iPhone footage from your shoot day - perfect for socials

    (value $350)

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    Ethical business directory feature

    A feature on my Ethical Business Directory with a link to your website

    (value $100)

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    Planning your shoot tutorial

    A mini video tutorial on planning your shoot using Pinterest

    (value $150)

  • Phone photography for business course

    Lifetime access to my Phone Photography for Business course

    (value $260)

Working with makers, growers, artists, wellness practitioners and ethical product brands – especially women-led businesses with heart and purpose.

Connecting with women who share my core values – slow living, sustainable choices and deep human connection – is where I do my best work. If you’re ready for beautiful, aligned visuals (without the stress of DIY or stiff, generic images), you’re in the right place.

 

Featured client work

I’ve worked with hundreds of women across Australia to create brand imagery that helps them show up clearly and confidently. And to share their story through images that reflect who they are and what they stand for. Here’s just a handful of some of my favourite business branding photoshoots.

 
 

Kind words from my clients

  • "she captured the heart of our brand beautifully,"

    “This was our second time working with Honey, and again she captured the heart of our brand beautifully. Her calm presence put everyone at ease, and the photos and videos were spot-on. We’re thrilled with the results.”

    Cheryl - Narooma Law, NSW

  • "the results are just beautiful."

    “Honey has photographed our clinic twice now, and both times were seamless. Her calm energy, thoughtful planning and knowing eye made everyone feel relaxed - and the results are just beautiful.”

    Millie, In2Skin Cosmetic Clinic, Merimbula NSW

  • "I’ll treasure this content personally and for my business for years to come."

    "Honey captured our 5-day Floral Retreat in Lake Como so beautifully. As always, she understood the vision and created images and video that truly reflect the heart of the experience. Our attendees loved her, and I’ll treasure this content personally and for my business for years to come."

    Nadine - Ivy Institute, Educator, Sydney, NSW

Australian personal brand photographer, Honey Atkinson smiling warmly and holding a bunch of yellow wattle flowers

Meet australian personal brand photographer, Honey

Hey, I’m Honey - a brand photographer and filmmaker on a mission to help creative women in business show up with confidence and clarity through honest, intentional imagery.

After two decades behind the camera and many years growing my own business, I’ve seen how hard it can be to translate your passion into visuals, especially when you’re juggling all the other parts of running a purpose-led brand.

I live on Djiringanj Country in the Bega Valley region on the NSW South Coast, and work closely with makers, growers, artists and service-based businesses who value connection, beauty, and meaning in their work.

My approach is gentle but strategic, thoughtful but effective, helping you create content that not only looks good, but feels like you.

My work has been featured in:

The Design Files logo
Pip Magazine logo
Organic Gardner ABC logo
South Coast Style logo
Graziher logo
Salty logo
Murdoch Books Logo
Country style logo

How it works:

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    01. Planning session & creative direction

    We start with a one-hour planning call to uncover what you really need from your personal brand photography shoot, whether it’s fresh website images, behind-the-scenes content, or months of visual storytelling for social media. Together, we’ll create a clear shot list, prep guide and mood board, so you feel organised and supported from the start.

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    02. Shoot day- relaxed, intentional, and aligned

    This is where it all comes to life. Whether we’re on your farm, in your studio, or at a location that reflects your brand, I’ll gently guide you through the shoot, making sure we capture your products, process, space, and personality in a way that feels easy and honest. It’s a collaboration, not a performance.

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    03. A library of purposeful content - ready to use

    You’ll receive a curated gallery of high-quality photos and video that feel like you, ready to use across your website, marketing, social media, and more. No more scrambling for content or cringing at old photos. Just confidence, consistency, and connection with your audience.

This is perfect for you if:

  • You run a creative, values-led business and want visuals that reflect that.

  • You’re ready to invest in intentional, professional photography and video that feels like you.

  • You want to show up online with more confidence, ease, and clarity.

  • You prefer a calm, collaborative process, not rushed or overly posed.

  • You need a bank of purposeful photos and videos for your website, socials, or marketing.

  • You care more about connection and authenticity than trending content.

This may not be a good fit if:

  • You’re after high-volume, fast-turnaround content with minimal collaboration.

  • You prefer posed, static photos and video over natural, story-led imagery.

  • You’re not ready to show up in your business visually or personally.

  • You’re looking for the cheapest option, not the most aligned one.

  • You want a last-minute shoot without time for thoughtful planning.

  • You expect heavily retouched or overly filtered images.

 

Location and Travel

I’m based on the New South Wales Sapphire Coast, but always open to travel – whether it’s down the road or across Australia. I’m happy to follow your story wherever it leads. Travel is included for personal brand photography within the Bega Valley region and I’ll provide a custom quote for anything further afield.

 
 

Limited availability ~ only two spaces open per month

Book your brand story package

Your will receive:

  • Pre-shoot planning call

  • Creative direction and support

  • A relaxed 6-hour personal brand photography shoot

  • A mix of portraits, lifestyle images, product/process shots, and in-between moments

  • 100 edited images – delivered within 30 days

  • Up to 30 short, scroll-stopping b-roll video clips

  • A curated online gallery delivered within 1 week

Plus these four bonuses:

  • Behind the scenes footage

  • Ethical business directory feature

  • Planning Your Shoot tutorial

  • Phone Photography for Business Owners course

Choose between two payment options

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    One-time payment $3,600 aud

    BEST VALUE

    Save $200 aud

  • Hand drawn illustration of a bee

    4 payments of $950 aud

    Paid in monthly instalments

    Total package price is $3,800 aud

Ready to create beautiful, aligned visuals for your business?

Let’s capture the heart of your brand - with images and video that feel like you.

Not ready for a full branding package? Ask me about my starter branding shoot option for new businesses or folks with a limited budget.

frequently asked questions

Natural personal brand photography of a woman red flowers, softly framed by greenery
  • Personal brand photography is all about creating images that reflect who you are and what you do – so your audience can get a real sense of your work, your values, and the energy behind your business. It’s not about looking perfect or overly styled. It’s about showing up as yourself, in a way that feels natural and aligned, so your website, social media and marketing all tell a clear, cohesive story.

  • Start by getting clear on what you want people to feel when they come across your business – then build everything around that. Your personal brand is more than a logo or colour palette – it’s the tone of your words, the way you show up in photos, and the small details that make your business uniquely yours. Photography is just one part of that, but when done with intention, it can bring your whole brand to life.

  • Absolutely. Most of my clients say the same thing before we shoot. I gently guide you through the process so nothing feels forced or awkward. You’ll also receive The Camera Shy Companion to help you feel more confident and prepared on the day.

  • This is a full brand photography session, designed to tell the story of who you are and what you do. We go beyond headshots to capture your environment, process, products, personality, and purpose. It’s visual storytelling for your brand, not just a few profile pics.

  • For an investment of this size, it’s best if you already have clarity around your brand and business direction. That way, we can build a strong visual strategy from the start and ensure the shoot reflects where you’re headed. If you’re still finding your feet, that’s totally okay — photos and video are still important, but a smaller session (like a portrait at my next headshot day) might be a better fit for now.

  • I’ll guide you through this during the planning process. We’ll discuss your business, your audience, and what kind of content you need. I can suggest shoot locations, props, and styling options that suit your brand and values.

  • Yes — you can choose to pay $3,600 upfront or $950/month over 4 months.

    A 50% deposit for ‘one-time payment’ or the first payment of the payment plan is required to secure your shoot date.

  • Yes — all images come with full usage rights for your own business marketing, including web, social, and print. If you need help resizing or organising your files, I’m happy to guide you.

  • You’ll receive up to 40 short, professionally shot video clips featuring movement-based brand visuals, perfect for Instagram Reels, website ‘about’ pages, product features, or behind-the-scenes snippets. These are colour-graded and ready to use.

  • Yes, travel within 1 hour (or approximately 100km) of Bega is included. I’m also available for shoots across regional NSW and occasionally further afield. If there are a few bookings in your area, I may be able to waive travel costs. Otherwise, additional travel is calculated at $0.80 per kilometre beyond the included radius.

  • I usually book 4–6 weeks in advance, especially for full-day brand shoots. If you have a specific date in mind, it’s best to reach out early so we can start the planning process.

  • Yes, I occasionally offer half-day or seasonal brand photography packages. If you’re looking for content across the year or want to update your visuals regularly, just reach out and we can chat about a tailored option.

  • I understand your concerns about the longevity of your investment – businesses change quickly. During our planning meeting, we discuss cost-effective ways to capture your business now so it’s still useful to you in the future. To fill gaps between professional photoshoots, you also get FREE access to my Phone Photography for Business Owners Course where you learn capture your own brand photos and videos .

Got more questions? Reach out to me at hello@honeyatkinson.com. I’m always happy to chat.